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Category: Entrepreneurship

Business, Entrepreneurship, Leadership, Personal Development, Startups

Write for Your Audience

14 January 2016, Author: Takis Athanassiou

When I write a blog post or article I try to concentrate on my subject, to figure out what my audience might want to read and research all the necessary parameters concerning my subject and the objectives I want to focus on. But writing for a blog, on purpose, is quite different in style and […]

Business, Entrepreneurship, Startups

A Better Business Strategy

17 December 2015, Author: Takis Athanassiou

When I was a child, we played for the pure fun of the game. As everyone did. You had played card games, chess, soccer, football or basketball just for the joy of participating in a group competing one against each other. You rarely had interest on the results, just in the game and how to play […]

Books, Business, Entrepreneurship, Startups

Books Entrepreneurs Should Have Read By Now

10 December 2015, Author: Takis Athanassiou

Books are of the most valuable resources for new entrepreneurs, startup founders and business person! This is a list of some of the most important ones, can furnish new ideas and approaches to your personal and professional life!

Business, Entrepreneurship, Leadership

Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs

21 September 2015, Author: Takis Athanassiou

The Top 10 Mistakes of Entrepreneurs is a presentation by Guy Kawasaki given in UC Berkeley Startup Competition (Bplan). Guy Kawasaki is one of the most creative and resourceful writers and entrepreneurs, I know and have many distinctions, both in his publishing as in his business activities. So when he talks you know that he […]