Social Media Marketing in the Modern Business Era

One major flaw in today’s business operations is the social media marketing! I have the pleasure and opportunity to catch up the social media rise at a very early stage, and even then (early 2004) their business significance was great!

Since then I have consulted many clients to think carefully and craft a coherent business strategy for their enterprise, which would include, as an integral part of their marketing scheme: the social media marketing.

What Social Media Marketing Is?

Social media marketing is one of the top marketing strategies and has been for quite a while now. This is one of the main reasons why an entrepreneur today should exploit fully this resource in order to keep up ahead of the competition.

Social Media Marketing simply is:

the process of gaining website traffic or attention through social media sites.(Wikipedia: Social media marketing)

Its success is a matter of detailed preparation, scheduling and rigorous implementation of the chosen strategies and tactics. And a matter of observing carefully the social media marketing fundamentals.

At the end of the day, though, you need to design and employ a social media marketing strategy for 3 basic reasons:

  1. The rise of the awareness and visibility of your company and brand,
  2. The enhanced opportunities and prospects you might pursue, and
  3. The increased traffic & the conversion rates you might gain.

Increased Awareness & Visibility of your Company

In today’s highly complex and networking business ecosystem you need any opportunity to increase the awareness and visibility of your company. Social media networks are widely used these days all over the world and for various purposes. This is the main reason you should exploit them to your advantage! Social media can serve as an additional communication channel for your brand and company which can support you in building your reputation and visibility.

Through social media, you would be able to attract potential customers and them to communicate with your company more easily. This establishes trust in your target market and a valuable feedback channel in relation to your services and products.

The usage of social media platforms as part of your marketing allows you, also, to spread your reputation (if you provide excellent value at affordable prices, or if you are a pro) to all levels of your clients’ interaction within any given social network.

Enhanced Opportunities and Prospects

Social media marketing provides you with enhanced opportunities in terms of converting potential customers to loyal clients.

Social media allows you to connect with a vast number of contacts establishing a meaningful relationship with your followers, the existing contacts the target audience.

By posting an article, a link, a video, or perhaps a simple photo related to your business or any topic relevant to your company or your venture, you will be able to initiate a “conversion” with your prospects and get their reaction. Each of these reactions is an opportunity for a possible conversion with a prospect or a lead and perhaps a future sale!

Increased Traffic and Conversion Rates

If you use social media marketing in a consistent way, you can increase your website traffic and raise your conversion rates.

The reason for this is that social media promotes the advance interaction between 2 (or more) individuals and/or group(s). This feature alone makes marketing more efficient due to the interaction between multiple human people and the expression of their needs.

Moreover, the inbound traffic to your site is greatly increased because you are no longer limit your marketing to your existing customers or the few prospects and leads you can acquire. With social media marketing, you are addressing your news, products, services, etc. to an enlarged audience, capable (if interested) of utilizing rapidly the newly acquired knowledge about your company!

Using social media marketing strategies in a consisted and coherent way, you’ll be able to attract the right type of audience for your niche market increasing your promotion and sales potential.

Start social media marketing today and see the results! They will astonish you!