Today’s guest post is written by Melissa Stevens. Melissa is one of the owners and chief marketer at lightingshoes.net
Whether you are a Fortune 500 company, a sole-entrepreneur, or a small start-up, your business can get profound results from publishing prevalent material online. When it’s something people want to read, published content can lead to improved PR (Public Relations) traction, substantially raised SEO (Search Engine Optimization) rankings, and increased page traffic bringing thousands of new visitors.